The Fed


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Branding, Promotional Literature Design, Production


Our first brief from The Federation of Disabled People was simply to modernise their logo – that was over 10 years ago. Since then we have established a great relationship and worked on various elements of their publicity including a full rebrand and name change when they became The Fed. The rebrand included designing a flexible system for the cohesive sub branding of various Fed services which we’ve since used when designing their various brochures and leaflets.

We recently worked on The Fed's first multi-channel advertising promotion for the expansion of their Shopmobility service. Along with all the advertising and copywriting, we created a new tagline to communicate the ease of using the service. 

We were able to get excellent outdoor sites in specifically targeted areas as well as an animated digital ad on a Maxx Screen – something that took The Fed to a new level. The campaign has recently finished and initial feedback is very positive with a high take up of the new service, particularly at the new sites. 

Working with The Fed has has meant design challenges and thinking about legibility and access in a new way, but we have always enjoyed the challenge of finding elegant - but fully accessible - solutions. 

Studio Am always create designs and materials which are perfect for our needs and look exactly how we’d imagined them, except miles better! But more importantly, they are responsive, creative, helpful and fun beyond the call of duty. They turnaround the most audacious of requests quickly, skilfully and with a ‘no hassle’ sensibility. And for a small, local charity with limited time and resources, that is what makes them such a delight to work with.
— Katy McGrory / The Fed - Communications Officer