Branding, Promotional Literature Design, Production
Our first brief from The Federation of Disabled People was simply to modernise their logo – that was over 10 years ago. Since then we have established a great relationship and worked on various elements of their publicity including a full rebrand and name change when they became The Fed. The rebrand included designing a flexible system for the cohesive sub branding of various Fed services which we’ve since used when designing their various brochures and leaflets.
We recently worked on The Fed's first multi-channel advertising promotion for the expansion of their Shopmobility service. Along with all the advertising and copywriting, we created a new tagline to communicate the ease of using the service. We were able to get excellent outdoor sites in specifically targeted areas as well as an animated digital ad on a Maxx Screen – something that took The Fed to a new level. The campaign has recently finished and initial feedback is very positive with a high take up of the new service, particularly at the new sites.
Working with The Fed has meant design challenges and thinking about legibility and access in a new way, but we have always enjoyed the challenge of finding elegant – but fully accessible – solutions.