Promotional Design, Production
As part of our ongoing relationship with Emirates, in 2012 we became the sole agency for their Irish market alongside our usual UK work. We work on regular brand and tactical campaigns, the most recent being a 'Destination Dubai' campaign which ran this Spring.
We were briefed by Emirates to use recently shot imagery, which tied into their over-arching brand strategy. We came up with a campaign using four separate images promoting the variety of activities and experiences in Dubai with the tagline 'See you in Dubai'. These covered a range of audiences including foodies, families, professionals and couples. Working closely with the Havas planning agency, the campaign was targeted accordingly with each creative running in relevant media. Creative executions ran across various channels, including Out of Home, Press and Online. This also included the first ever Spotify campaign executed by an airline in Ireland which was recently awarded 'Best In Travel and Tourism' at the Irish Digital Media Awards.