We have worked with Emirates Airline for over nine years and worked on a wide range of projects, from national advertising campaigns and Spotify takeovers to the Emirates Airline Cable Cars that run across the Thames at Greenwich.
Emirates asked us to create the graphics for the cable cars themselves. This involved a session with a tape measure on site to create the artwork templates before we even began the creative stage. Emirates' current international brand campaign and tagline is Hello Tomorrow which focuses on new perspectives and experiences. We worked with this concept and created a series of abstract photographic images showing a new perspective on a selection of Emirates' destinations. We also produced supporting material for the launch of the Cable Cars including Crumpled City maps and London Underground wallets.
The designs were initially due to feature for just 6 months, but their success meant they remained for over two years.